Dana Point, CA

What is Basecamp? By definition, a basecamp is the main encampment that provides supplies, shelter, and communications for persons engaged in wide-ranging activities, such as exploring or mountain climbing.

ONE of the most difficult and physically challenging feats known to man is to climb the summit of Mount Everest. To accomplish this challenge, you must first spend some time at basecamp to acclimate to the altitude, receive all the tools and training before you head out on your expedition.

For the next three days, our Realty ONE Group Leaders will receive first-hand information on the latest tech tools, innovative marketing techniques, news, and industry trends in real estate. All the training, resources and knowledge they receive can then be passed on to their pros and associates. From there, our teams will be ready to ascend ONE Summit!

They will learn from the best in the business, attend powerful keynote speaker sessions, and immerse themselves in our ONE Coolture.

This leadership retreat will feature some of the most innovative minds in the industry:

Stefan Swanepoel- Chairman & CEO T3 Sixty

Stefan J. M. Swanepoel is an American business executive, author and real estate businessperson. He has served as president of two non-profit organizations and seven companies, including a New York-based global franchise network.

Mike Maddock- Author of “Free the Idea Monkey”

Mike Maddock is an entrepreneur, an inventor, a writer and a keynote speaker. Mike calls himself an ‘Idea Monkey’ because he loves to solve problems with disruptive ideas. He spends his days advising CEOs from both Fortune 100s and startups on how to create the teams and products that change the world.

Ray Gillenwater- Co-founder and CEO or SpeakUp

Ray Gillenwater is the co-founder and CEO of SpeakUp, and the co-founder of The Strength Co. He specializes in simplifying complexities, defining and achieving goals, and leveraging resources efficiently and effectively.

Kathy Baker- Real Estate Coach & Consulting

Kathy Baker is a North Carolina Broker and has been involved in real estate for 30+ years as a consultant, coach, recruiter and trainer in the industry. She has instituted mentoring and coaching programs for newly licensed agents, which enabled many to earn more than $100,000 in their first year in the industry.

There will also be various panels discussing a wide a range of industry topics like, “How to help your agents sell more”, “How to create retention with your agents”, “How to attract more agents”, as well as tech updates and utilizing social media as a valued resource.  Our leaders will leave this retreat inspired and ready to share the innovation with their real estate professionals.  Together, we will all reach the summit as ONE!

Realty ONE Group Founder Warns Virtual Real Estate Models Are Nothing More Than ‘Get-Rich-Quick Schemes’

The real estate market is more polluted than crowded. There are a number of respected, well-recognized national and international brands that have been making a positive impact in people’s lives for decades. However, history has a way of repeating itself, and at the opposite end of the spectrum, there are several “get-rich-quick schemes” that are built on an unsustainable and weak operational foundation.

Valuations are often difficult to justify, as the public market dictates the estimated value of a product and service. For instance, how can cloud-based brokerages—for example, eXp Realty, a relatively new real estate organization with some of the lowest production-per-agent stats—be valued as high as $1 billion on the stock market while a respected real estate company like RE/MAX traded at a lower market cap this week and is more than 10 times larger, hugely profitable, and has an established brand? Realogy, the giant of the industry, has been profitable, as well. Conversely, some of these newer firms with high valuations have been losing money for years while continuing to dilute their equity to fund operations and their multilevel marketing commitments. More importantly, they motivate agents to recruit other agents to benefit indirectly from earned commissions, which is a dangerous message, as top producers are being distracted from their core business, and clients may suffer along the way.

There are many warning signs that everyone needs to be aware of with these new “tech plays.” I was a former stock broker and computer programmer, who became a top-producing real estate professional, and then created Realty ONE Group in 2005. Tech is sexy, but most times it’s a shiny new toy, unfortunately.

With this new crop of virtual real estate models, speed to market isn’t the only variable. It’s easy to throw something together to create hype, but it’s much more difficult to take the time and diligence to understand your customers (aka real estate agents), create a solid and realistic UVP for their businesses, and build it so that it is scalable, adaptable and fault-tolerant. On average, about 10 – 50 errors occur per 1,000 lines of delivered code, developed with a level of structured programming. Otherwise, the system is not scalable, and not robust for that matter. A virtual real estate company may have millions of code behind it.

Scaling to large adoption takes serious strategy work. Ability to get this far doesn’t prove a team has skills to scale. When cracks start appearing in the model, to what lengths will the leadership reach to protect everyone’s interest in their organization? In a day of real concern around privacy, how much right do technology companies have to access sensitive and private data for “market analysis and product and/or service recommendations?” Will they never sell consumer lists?

Net net, residential real estate is a people and face-to-face relationship business. At most times, it’s an emotional and significant transaction, especially when primary homes are involved. No two transactions are alike when it comes to resales in residential real estate.