Did SomeONE Say Free?

By | Real Estate, Tips for Agents | No Comments

Depending on what brokerage you work for or what team you’re a part of, there are constant fees and payments you have to make to keep yourself in business. Whether it be for licensing, marketing, lead generation, training, or most of all your broker fees, you’re spending a lot of your hard-earned money every year. Chances are, you also pay membership fees for the National Association of Realtors (NAR), which can sometimes be over $200. There are 1.3 million of you out there who can save a big chunk of your income by using these free tools that NAR offers or recommends to its members. Placester Websites Free Placester agent websites are available for every NAR member through their REALTOR Benefits Program. You are able to design and publish a mobile-friendly website in just a few minutes that can display logos, testimonials, listings, social media links, and more. Learn more about it at Website Analytics Once you create your free agent website with Placester, what’s the best way to keep track of how effective it is? NAR recommends the free tool StatCounter which can analyze and monitor all the visitors to your website in real time. That information can…

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Real Estate Firms’ Modern Marketing Strategies

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Jewgieniew: “Twenty-eighteen is poised to be a landmark year for both commercial and residential real estate, and marketing will be a huge part of it.” IRVINE, CA—Real estate marketing is a constantly evolving science with new and “smarter” platforms being unrolled by Wall Street and Silicon Valley every quarter—some great and others not so great, Realty ONE Group’s founder and CEO Kuba Jewgieniew tells The locally based firm recently purchased five digital mega-billboards in New York City’s Times Square for the Inman Connect conference, broadcasting five 15-second videos during the week a total of 19,000 times. Realty ONE says no real estate company has ever advertised in Times Square so massively. We spoke with Jewgieniew about how real estate firms are marketing themselves now and how technology is changing this process. What’s changing about how real estate firms are marketing themselves? Jewgieniew: Real estate marketing is a constantly evolving science with new and “smarter” platforms being unrolled by Wall Street and Silicon Valley every quarter. Some are great; some are just too ahead of our times; and others are simply ridiculous. Now, more than ever, it’s critical for real estate companies to establish a brand that stands for something. For instance, Realty ONE Group is all about…

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Realty ONE Group UNphased by The Stock Market

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Recently, the stock market has been on a roller coaster ride with very little climbs and too many drops to count. This past Monday, the market took nearly a 1,600-point (4.6%) plunge, and according to CNN Money, “it was the biggest point decline in history during a trading day.” But, what exactly happened? Last week, the Dow Jones Industrial Average slipped 1,800-points (7%) before climbing back up 237 points, putting a big scare in the minds of investors who have their hand in American Real Estate and wondering if this was the start of another housing bubble burst.  Analysts and economists have determined that the dramatic decline is most likely due to worries over inevitable inflation brought on a rapidly accelerating economy that could prompt the Federal Reserve to raise interest rates sooner than expected. Nancy Lulejian Starczyk, president of the Southland Regional Association of Realtors in California has stated, “The only concern is rising interest rates.  This limits the buyer.  The perception is that that economy is doing exceedingly well.  Consumer confidence is high– this makes real estate in our region continue to rise in value.”  I’m sure we all remember just a couple of weeks ago, on January…

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Bitcoin Buyer Beware

By | Buyer Resources, Real Estate, Tips for Agents | No Comments

“How Bitcoin has become the most recognized cryptocurrency, how it is taxed, and what that means for real estate.” Bitcoin is the most widely used and recognized cryptocurrency as of the start of 2018.  It is becoming more and more common with companies paying their employees in Bitcoins, certain retailers allowing Bitcoin as an acceptable payment, and even homes that are listed as ‘Bitcoin-only’ listings. It is considered a convertible virtual currency because it has an equivalent value in real currency.  As Bitcoin becomes more popular, it also increases in value. One question on everyone’s mind: How are Bitcoins taxed? Recently, the Internal Revenue Service (IRS) made clarification to the tax treatment of Bitcoin and Bitcoin transactions. IRS rules that Bitcoins are ‘treated as property’ and not as currency Bitcoin and other virtual currencies are treated as property for tax purposes, which means that there is capital gain or loss when disposing of virtual currency.  If someone is paid in virtual currency, their income is still taxable.  Business transactions in Bitcoin are subject to all the normal rules for sales tax.  When someone spends virtual currency, they are really performing two transactions in one.  They must dispose of the virtual…

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The UNdisputed vs. The UNderdogs vs. The UNbrokerage

By | ONE News, Real Estate | No Comments

Super Bowl LII On a blistering cold afternoon in Minneapolis, Minnesota, two powerhouse teams met to determine who would be this year’s Super Bowl Champion.  The UNdisputed New England Patriots, who were playing in their 10th Super Bowl Game, faced off against the underdogs of arguably the entire post- season, the Philadelphia Eagles.  The anticipation and excitement leading up to this game was unlike any other, with fans wondering if the Tom Brady/Bill Belichick dynasty would continue, or if the Eagles would dethrone the Patriots and win their first Super Bowl in franchise history.  In UNbelievable fashion, the Philadelphia Eagles became Super Bowl LII Champions! It must be a quiet dreary morning in New England, with Patriots fans still having a tough time digesting that loss.  They walked in as favorites, as they typically do, with Brady’s hand completely healed and Tight End Rob Gronkowski being cleared to play after the concussion he got two weeks before against the Jacksonville Jaguars. They were confident and prepared to do what they have done five times prior, win the Super Bowl.  Unfortunately for New England, Quarterback Nick Foles and the Eagles were in the same mindset.  Even with a second-string quarterback, the…

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2018: The Year of the Buyer or the Seller?

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At the start of every year, Analysts and Economists attempt to determine what sort of year it is going to be in the world of real estate.  Already being one month into 2018, it looks like it is going to be another year for the Seller.  While the demand for housing continues to grow at an unbelievable rate, inventory levels are at historic lows as well. It seems that the Sellers yet again will have the easier go in 2018, and unfortunately for the Buyer, they haven’t had their year since 2012 (the launch of the home price recovery). It appears there is a universal consensus to one of the driving factors behind why the Sellers have the upper hand yet again.  Millennial’s.  First Time Millennial buyers are jumping into home ownership at a rate like never before. But because inventory levels are so low and millennial demand is so high, it results in an interesting situation with mortgage rates, which have risen to about a 4.5% average at the end of 2018.  This, combined with Trump’s new tax plan, make 2018 a peculiar year. Millennial’s…Why Now? The time has come for Millennial’s to take the dive into home ownership,…

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The Undeniable Truth…

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“Being a Real Estate Professional in 2018” The future is here, which can be a scary piece of information to digest.  But with this, comes change and the ability to evolve. Real Estate and being a Real Estate Professional in 2018 is vastly different than even just a couple years ago.  The rise of the digital and social worlds (Facebook, Instagram, LinkedIn, Twitter, etc.) has made an everlasting impact on the Real Estate Industry, which is not a bad thing.  I am here to discuss how these changes can be used to your advantage (if done correctly) and how these changes are making this THE time to be a Real Estate Professional. Real Estate, as an industry, is not going anywhere.  Buying a home will always be the biggest purchase that any person will make in their lifetime, there isn’t another purchase that even comes close. And this is why people inherently want help.  As of late, help has come in multiple forms, whether it be an app like Zillow or Redfin, or a social media account that is a one stop shop for all Real Estate questions.  The days of hidden information are over. Now, nearly every piece of…

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Pantone’s Color of the Year: 18-3838 Ultra Violet

By | Buyer Resources, For the Family, ONE News, Seller Resources | No Comments

2018 is Purple! Each year, our friends at Pantone Color Institute decide on a ‘Color of the Year’ and for 2018, the color is 18-3838 Ultra Violet. I’m sure the first questions on everyone’s mind is, “How did they decide on this particular color for this particular year?”  According to Pantone, the self proclaimed ‘color authorities, “As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence.  The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.” Why Ultra-Violet? In this dark and chaotic time we are living in, I’m sure the obvious choice would have been dead black or a dark charcoal gray, but Pantone has an interesting perspective on the current state of the world and how that can be symbolized through color.  Ultra-Violet 18-3838 is described as, “Inventive and Imaginative, Ultra Violet lights the way to what is yet to come.” Leatrice Eiseman, executive director at Pantone Color Institute states,…

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Preparing for Springtime, ONE Step at a time

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The Busy Season Real Estate Professionals can start to prepare right now for the‘busy’ season in a variety of ways and create a plan that will set them up for success when the flowers begin to bloom. The first rule of thumb is realizing that ‘springtime’ in the Real Estate world actually starts in January.  CEO and designated broker for Findwell Real Estate states, “Right after the first of the year, there’s a burst of activity from people who have been waiting for the holiday to be over.” Lisota says, “It ramps up to about mid-May, which is when most people are listing for sale, and that continues pretty strongly through the summer [when] you’ll see listings tail off.” Although it may not necessarily be the best time of year to buy/sell a house (more on this later), it’s certainly the busiest time for a real estate professional.  Preparing for this time is essential if you want to stay ahead of the curve and actually quite easy if you build a routine of a few simple steps to turn many of these ‘tire-kickers’ into potential buyers: Financial– Take a look at your finances from the previous year and see what…

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Net Neutrality Repeal: What does this mean for real estate?

By | ONE News, Real Estate | No Comments

In a 3-2 vote, under Republican Commissioner Chairman Ajit Pai, the Federal Communications Commission (FCC) ended the 2015 Open Internet Order.  The Open Internet Order or “net neutrality,” as it is now commonly referred to, regulated the way internet service providers (ISPs) treated content.  It prohibited providers from charging higher fees for certain websites and bundling services.  Net Neutrality required ISPs to treat all content equally and blocked providing ‘fast lanes” for favored sites.  The implications that this repeal has on the real estate industry are larger than most would expect. Big Business vs Small Business We can think of Real Estate is essentially a collection of small businesses given that the majority of brokerages are actually just small businesses.  The individual agents are either independent contractors or small businesses themselves, having to constantly grow their personal brand.  Prior to the repeal, Internet content was equal.  Now, The FCC, which has given oversight over internet regulations to the Federal Trade Commission has stated, “they are returning to the traditional light-touch framework that was in place until 2015.”  So what does the FCC’s ‘light touch’ mean for these small businesses?  In the short term- probably not a lot.  However, long term…

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