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We Have to Embrace Technology

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For some time, technology has played a major role in the Real Estate industry with various tools designed to streamline and make the way the way we do business that much easier.

The coronavirus pandemic has changed life more than any of us could have predicted. Real Estate Professionals across the country are having to completely adjust the way they operate their business, but for many they have found the answer in technology.

Investing in Real Estate Technology

Unfortunately, it might be some time until real estate can operate as it once did, so for many, investing in technology is the answer. Agents, broker owners, and corporate employees have all had to adjust and reevaluate all of their responsibilities to come up with new ways of completing them virtually or remotely. With Zoom, Google Hangouts, and various other videoconferencing tools, teams can continue to work together and collaborate in real time. Realty ONE Group hit the ground running during this pandemic and started Daily Town Hall Calls with the entire network hosted by some of the Leadership Team at Realty ONE Group. It was a safe and efficient way to keep the whole company informed, inspired, and connected. CEO & Founder Kuba Jewgieniew says, “I am so proud of everyone for immediately adapting and responding to this change in our business. Change is inevitable, but we have the right people and the right tools in place to not just survive but thrive during this global pandemic.”

Now, more than ever, is the time to be embracing technology. Businesses are utilizing digitization more than ever before, across all industries. For Real Estate Professionals, it’s a little bit more difficult to ‘work remotely’ while trying to show a home.

The Answer is Virtual Real Estate!

Virtual Reality and Virtual Tours have become a key tool for real estate pros who are unable to show a home in person. Agents can continue to work with their clients, show them listings, and close deals without unnecessary exposure to others. This keeps both the agent and the client safe, secure, and satisfied. There are a number of different VR and 3D Tour Real Estate Tech companies that are giving agents the opportunity to continue to do business and prosper. And gives clients the opportunity to explore a property while respecting social distancing.

Google Street View footage and Matterport are two excellent tools for the early stages of the buying or leasing process with prospective clients. The technology has quickly advanced to give clients an incredible experience while truly exploring a property from the safety of their own home. This technology had been growing before the coronavirus pandemic, but it has now become a mainstay for the real estate transaction process.

Doors are beginning to open back up and the world is trying to figure out what this new normal will be. For Real Estate, the corona virus pandemic has left an everlasting effect on the industry. The professionals that will come out of this on top, are the ones that are willing to adapt their business and embrace technology.

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