Category Archives: Tips for Agents

real estate expectations

Dealing with Unrealistic Expectations in Real Estate

By | Buyer Resources, Seller Resources, Tips for Agents | No Comments

To almost quote Dionne Warwick, ‘Wishing, Hoping, Needing, & Praying’ are words that make real estate agents crazy. When buyers and sellers apply fantasy wishes to the real estate process it is a recipe for frustration and ultimately, failure.  Not only is it “fool hardy”, it can be incredibly costly to the buyer and seller.  Listed below are scenarios where wishful thinking and not dealing with reality make for an unpleasant and unsuccessful real estate experience.

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realtor

How to Brand Yourself as a Realtor

By | Tips for Agents | No Comments

In virtually every business category, branding and brand identity are mission-critical in order to be successful. The same holds true within the real estate industry. But before we cover some trend-forward tips on effective branding strategies, let’s first define what branding is. The following is a realtor-friendly definition of branding which combines several viewpoints and conveniently ties them together in the following description:

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Five Things You Should Never Say as a Realtor

By | Tips for Agents | 2 Comments

With the residential real estate market heating up, it’s a good bet that as a realtor, your business is picking up too. But unless you don’t mind losing a listing or two, or missing out on a sale for your clients, it’s not only important to know what you should say in certain situations, but also what you  should not say.  Here is our list of five things a realtor should never say if you want to stay number ONE.

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shutterstock_241551949

How to Use Social Media for Real Estate

By | Tips for Agents | No Comments

As social media continues to become more intertwined with our ecosystem and everyday way of living, it’s becoming more perilous to not use it for business means. 90% of millennials (ages 18-29) use social media, which is nearly everyone. In September of 2015, Instagram hit 400 monthly users, surpassing Twitter. Not only does social allow you to reach new audience members (in particular the Millennial audience) and create awareness in your community but it’s also effective in driving traffic. While there are many advantages to using social media to help sell homes, finding the time to do it effectively, can be a task.

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smart home

How to Sell a Smart Home

By | Seller Resources, Tips for Agents | No Comments

Smart home technology is getting smarter all the time. With a proper home automation setup, a user can now set a lighting schedule, adjust the blinds, and lock the door from their mobile device. And as gadgets advance further, more homeowners are ready to jump on the smart home bandwagon. From a home-selling standpoint, smart home technology opens up a whole new world of staging and presentation possibilities. However, it will take some adaptation and flexibility to make the most of this new market. Here are three tips on how to sell a smart home.

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Developing the Art of Listening

Developing The Art of Listening [Excerpt]

By | ONE News, Seller Resources, Tips for Agents | One Comment

The following is an excerpt from the book, “The Art of Buying and Selling Real Estate”. In 1989 I had obtained my real estate license and immediately went to work at a small office called Shadowridge Realty. I knew no one. I had no referral base, no sphere of influence, nothing. I was green but bold. I had no idea at the time but I had just chosen to purchase a home and start a career in real estate at the beginning of what would become perhaps the most difficult and challenging period ever experienced in the San Diego real estate market.

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Location

Top Rental Features Tenants Demand in 2016

By | Buyer Resources, Seller Resources, Tips for Agents | No Comments

Changing tenant tastes are a landlord’s worst nightmare: as years go by and rents continue to record a steady rise across the U.S., Europe, and Australia, renters are becoming extremely picky with the list of features they want to have in a new home. This year, location remains in the focus of rental attention, but there are other aspects home renters will have take care of if they want to capitalize on their property, such as open floor plans, extra storage space, visual unity with the environment, WiFi, improved flooring, energy efficient utilities, and in-house laundry. Wowed yet? Here is the long and short of hot rental home features for 2016.

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