Category Archives: Tips for Agents

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It’s a Homerun! How Baseball is Like Real Estate

By | Real Estate, Tips for Agents | No Comments

It’s time to batter up and make that homerun! Spring is here and baseball season is back. Baseball is an exciting past time because it brings us entertainment, the nostalgia of the all-American sport and watching our favorite teams score homeruns. Taking a closer look at the sport, it has a lot of commonality with real estate. 1. Working Together as a Unit Baseball is a team sport and players depend on their teammates to help them score that homerun. Just like in real estate, agents rely on others to help them be their best. Although agents are paid based on individual performance, they still work as a unit when it comes to working together. Sluggers see better pitches because the hitter in front of him got on base. In the cases of real estate, a satisfied client will most likely refer their friends and family to their agent, ensuring long-term success for the agent down the line. Working as a team with your clients and even with your colleagues is generally a guarantee for success. 2. Long Season Compared to any other sport, the baseball season is long, running for approximately six months. Like real estate, agents have long…

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5 Safety Tips for Real Estate Agents

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Real estate agents work in precarious situations every day. From holding an open house to driving clients in their personal car, they expose themselves to dangerous situations and people they are not familiar with. Here are 5 safety tips on how to avoid risky situations when interacting with clients and holding an open house. 1. When meeting a client for the first time make sure they come to your office first so you and the rest of your colleagues can meet them. Ask them for their identification and tell them it is your company’s policy for safety reason. Get to know your client and follow your instincts. 2. When holding an open house make sure you put signs all around the area and introduce yourself to neighbors to ensure that everyone is aware you are hosting this event. 3. Check the home for all escape routes and make sure all locks are unlocked to ensure a quick escape in case of an emergency. 4. Avoid being at the home alone and always bring a colleague to help you show the home. Never walk in front of clients, but rather guide them from behind and avoid small confined rooms. 5. When…

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Why Use Social Media for Real Estate

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In a world where technology changes daily, it only makes sense that marketing is changing as quickly as its predecessor. You can say goodbye to direct mail, print ads, and the Yellow Pages! Today, REALTORS® and consumers are relying on social media to get the latest news. Social media is all about being “social,” telling a good story, engaging your listeners, and being honest. REALTORS® are using Facebook, Snapchat, Twitter, Instagram and search engine optimization techniques to market their company and listing. It’s crazy to think that a decade ago people mainly used the Internet for email and research. Now, the average person has five social media accounts and spends around 1 hour and 40 minutes browsing these networks every day. Keeping that in mind, more than 175 million Americans are on Facebook, Twitter and Instagram have over 400 million accounts, and Snapchat has over 300 million monthly active users. Here are 4 tips to engage your audience and ensure likability on your social media platforms. 1. Be authentic This seems simple enough, but often companies try too hard to seem genuine and friendly that they come off as inauthentic and fake. Your audience does not want to read sales…

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How to Write and Run a Real Estate Blog

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  One of the best ways to generate leads while keeping potential buyers and sellers informed about the real estate market in your local area is by blogging about it. You don’t necessarily need an English degree to run a real estate blog, but as a real estate professional, you most likely possess some knowledge about your local market and the real estate industry that is worth sharing. However, some realtors are not too sure what they should blog about or are afraid of running out of ideas. They may even feel like their posts aren’t visually appealing to buyers. With that said, here are a few ideas on what topics you can explore and what you can do to ensure the longevity of your blog. Topics of Interest Start with what you know, which could be anything from the highlights of your community, new housing developments, or annual events, to your areas of expertise such as flipping and rehabbing properties, the benefits of investing in income producing properties, or explaining in layman’s terms how the home buying process works. The possibilities are endless! If you are concerned about running out of topics, it doesn’t hurt to revisit previous topics…

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Sweet Treats for a Delicious Open House Around Valentine’s Day

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A home with curb appeal will attract buyers to an open house, but it doesn’t hurt to have some great food as well. Valentine’s Day is right around the corner, so why not add some holiday treats to your upcoming open house. Some real estate professionals will go all out and host open houses with catered spreads, but we think a few homemade appetizers and treats arranged on some elegant plates can do the job. These easy recipes and ideas will help you serve up a successful showing. Next time you are hosting an open house, consider some of these snack ideas for your buyers. Keep in mind that your buyers will be walking and browsing throughout the home, so try and stick with finger foods and other small appetizers. Wonton Quesadillas It’s always nice to have a mix of savory and sweet appetizers laying around the table. Mix in some mini quesadillas from tbsp. to set the table. Instead of using tortillas, use wonton wrappers to prepare a classic snack with a fusion twist. Add some Pink Himalayan salt on top for an extra touch. Heart Cookie Pops Everyone enjoys a classic cookie, but when it’s in the shape of…

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What is the Lifetime Value of a Lead – provided by Real Trends.

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Calculate the lifetime value of your client. As a real estate sales professional, you likely get paid by commission. This commission is the culmination of hard work, marketing your services, securing your client, promoting the property and negotiating the sale. So it stands to reason that you would put a value on that client equal to the commission you earned on the transaction, right? Wrong. Your client is worth more to you than that. The value of that client shouldn’t be based on one transaction; it should be based on the relationship you have going forward, over its lifetime. According to the REAL Trends 2016-17 Online Performance Study, the Lifetime Value of a Real Estate Client (LTV) is a real, calculable figure that takes into consideration several factors: Age of client Average years in a home Repeat business Referrals Adwerx built a free calculator to figure this out. Try it: http://www.adwerx.com/ltv_calculator LTV is the total inflow of cash resulting from your relationship with a client over the entirety of that relationship, not just a single transaction. So, the investment you were prepared to make in one client just changed. And here’s the catch: this calculation can make or break your…

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3 Ways to go for the Gold as a Realtor

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The 2016 U.S. Olympic Team is made up of more than 500 athletes who have dedicated their lives to earning a gold medal. As we’ve watched Michael Phelps win his 28th gold medal and Simone Biles leap to her 4th gold in gymnastics, perhaps what is most astonishing about these athletes is the effortlessness which they display their talents paired with incredible mental strength.  For each of these athletes, it’s taken a certain mindset to get them where they are today in Rio. Taking a cue from the Olympic athletes, learn to apply their hard work and discipline to score the gold as a real estate professional.

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Dealing with Unrealistic Expectations in Real Estate

By | Buyer Resources, Seller Resources, Tips for Agents | No Comments

To almost quote Dionne Warwick, ‘Wishing, Hoping, Needing, & Praying’ are words that make real estate agents crazy. When buyers and sellers apply fantasy wishes to the real estate process it is a recipe for frustration and ultimately, failure.  Not only is it “fool hardy”, it can be incredibly costly to the buyer and seller.  Listed below are scenarios where wishful thinking and not dealing with reality make for an unpleasant and unsuccessful real estate experience.

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How to Brand Yourself as a Realtor

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In virtually every business category, branding and brand identity are mission-critical in order to be successful. The same holds true within the real estate industry. But before we cover some trend-forward tips on effective branding strategies, let’s first define what branding is. The following is a realtor-friendly definition of branding which combines several viewpoints and conveniently ties them together in the following description:

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