Category Archives: ONE News

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Real Estate Firms’ Modern Marketing Strategies

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Jewgieniew: “Twenty-eighteen is poised to be a landmark year for both commercial and residential real estate, and marketing will be a huge part of it.” IRVINE, CA—Real estate marketing is a constantly evolving science with new and “smarter” platforms being unrolled by Wall Street and Silicon Valley every quarter—some great and others not so great, Realty ONE Group’s founder and CEO Kuba Jewgieniew tells GlobeSt.com. The locally based firm recently purchased five digital mega-billboards in New York City’s Times Square for the Inman Connect conference, broadcasting five 15-second videos during the week a total of 19,000 times. Realty ONE says no real estate company has ever advertised in Times Square so massively. We spoke with Jewgieniew about how real estate firms are marketing themselves now and how technology is changing this process. GlobeSt.com: What’s changing about how real estate firms are marketing themselves? Jewgieniew: Real estate marketing is a constantly evolving science with new and “smarter” platforms being unrolled by Wall Street and Silicon Valley every quarter. Some are great; some are just too ahead of our times; and others are simply ridiculous. Now, more than ever, it’s critical for real estate companies to establish a brand that stands for something. For instance, Realty ONE Group is all about…

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Stocks

Realty ONE Group UNphased by The Stock Market

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Recently, the stock market has been on a roller coaster ride with very little climbs and too many drops to count. This past Monday, the market took nearly a 1,600-point (4.6%) plunge, and according to CNN Money, “it was the biggest point decline in history during a trading day.” But, what exactly happened? Last week, the Dow Jones Industrial Average slipped 1,800-points (7%) before climbing back up 237 points, putting a big scare in the minds of investors who have their hand in American Real Estate and wondering if this was the start of another housing bubble burst.  Analysts and economists have determined that the dramatic decline is most likely due to worries over inevitable inflation brought on a rapidly accelerating economy that could prompt the Federal Reserve to raise interest rates sooner than expected. Nancy Lulejian Starczyk, president of the Southland Regional Association of Realtors in California has stated, “The only concern is rising interest rates.  This limits the buyer.  The perception is that that economy is doing exceedingly well.  Consumer confidence is high– this makes real estate in our region continue to rise in value.”  I’m sure we all remember just a couple of weeks ago, on January…

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The UNdisputed vs. The UNderdogs vs. The UNbrokerage

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Super Bowl LII On a blistering cold afternoon in Minneapolis, Minnesota, two powerhouse teams met to determine who would be this year’s Super Bowl Champion.  The UNdisputed New England Patriots, who were playing in their 10th Super Bowl Game, faced off against the underdogs of arguably the entire post- season, the Philadelphia Eagles.  The anticipation and excitement leading up to this game was unlike any other, with fans wondering if the Tom Brady/Bill Belichick dynasty would continue, or if the Eagles would dethrone the Patriots and win their first Super Bowl in franchise history.  In UNbelievable fashion, the Philadelphia Eagles became Super Bowl LII Champions! It must be a quiet dreary morning in New England, with Patriots fans still having a tough time digesting that loss.  They walked in as favorites, as they typically do, with Brady’s hand completely healed and Tight End Rob Gronkowski being cleared to play after the concussion he got two weeks before against the Jacksonville Jaguars. They were confident and prepared to do what they have done five times prior, win the Super Bowl.  Unfortunately for New England, Quarterback Nick Foles and the Eagles were in the same mindset.  Even with a second-string quarterback, the…

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Pantone’s Color of the Year: 18-3838 Ultra Violet

By | Buyer Resources, For the Family, ONE News, Seller Resources | No Comments

2018 is Purple! Each year, our friends at Pantone Color Institute decide on a ‘Color of the Year’ and for 2018, the color is 18-3838 Ultra Violet. I’m sure the first questions on everyone’s mind is, “How did they decide on this particular color for this particular year?”  According to Pantone, the self proclaimed ‘color authorities, “As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence.  The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.” Why Ultra-Violet? In this dark and chaotic time we are living in, I’m sure the obvious choice would have been dead black or a dark charcoal gray, but Pantone has an interesting perspective on the current state of the world and how that can be symbolized through color.  Ultra-Violet 18-3838 is described as, “Inventive and Imaginative, Ultra Violet lights the way to what is yet to come.” Leatrice Eiseman, executive director at Pantone Color Institute states,…

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Blocked

Net Neutrality Repeal: What does this mean for real estate?

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In a 3-2 vote, under Republican Commissioner Chairman Ajit Pai, the Federal Communications Commission (FCC) ended the 2015 Open Internet Order.  The Open Internet Order or “net neutrality,” as it is now commonly referred to, regulated the way internet service providers (ISPs) treated content.  It prohibited providers from charging higher fees for certain websites and bundling services.  Net Neutrality required ISPs to treat all content equally and blocked providing ‘fast lanes” for favored sites.  The implications that this repeal has on the real estate industry are larger than most would expect. Big Business vs Small Business We can think of Real Estate is essentially a collection of small businesses given that the majority of brokerages are actually just small businesses.  The individual agents are either independent contractors or small businesses themselves, having to constantly grow their personal brand.  Prior to the repeal, Internet content was equal.  Now, The FCC, which has given oversight over internet regulations to the Federal Trade Commission has stated, “they are returning to the traditional light-touch framework that was in place until 2015.”  So what does the FCC’s ‘light touch’ mean for these small businesses?  In the short term- probably not a lot.  However, long term…

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Expanding our National Presence

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Congratulations to our Mid-Atlantic Regional Franchisee, Greg Bardell on the signing of the region’s first, Unit Franchise.  The firm is located in Doylestown, Pennsylvania under the DBA of Realty ONE Group E2P Realty. Expected opening date will be in early December. Our Franchise Sales team continues to speak with franchise candidates, deliver VIP Tours and is processing Unit Franchise applicants in California, Texas and Florida. Conversations are on-going with Regional Franchise candidates in Florida, New York, California and Nebraska New locations coming soon to Conroe, TX and Pasadena, CA. These new franchisees expect to open their offices in September and October. We are finalizing expansion offices for the following affiliates: Realty ONE Group United (Marvara Mir) in Downey, CA Realty ONE Group Mountain Desert (Daniel Collins) in Chino Valley, AZ and Winslow, AZ. To find out more info about opening a RealtyONEGroup franchise in your area, head to http://ownaone.com/

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ONE Spotlight

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Broker Spotlight RealtyONEGroup is proud to support Kathryn Bovard for Greater Las Vegas Association of REALTORS® President Elect. Kathryn Bovard was also recently promoted to Vice President of National Broker Relations. Kathryn continues to make an impact, nationwide. As ONE of the top brokers, managing the #1 top producing office in Nevada, Kathryn is committed to representing agent's best interests. Vote for Kathryn Bovard for President Elect on 9/21! Team Spotlight North Scottsdale's very own Jeff Sibbach was recently nominated for Inman's Real Estate Innovators award. Jeff leads a large team known as the Sibbach Team, voted in 2014 as the #1 Real Estate Team in Arizona by consumers via Ranking Arizona. Jeff lives, breathes and eats real estate. The Sibbach team are taking the Arizona market by storm. Congratulations on all of your accomplishments! We are beyond proud, and deeply honored to welcome Suzi DaHiley to our RealtyONEGroup, Laguna Niguel family! Suzi is in the top 1% of agents in Orange County. Not only is she a brilliant agent, but a class act all the way. Welcome to the ONE Family! 
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beer

Top 8 Cities for Beer Drinkers

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1. Denver, CO Home to the beautiful Rocky Mountains, this Mile High City does not lack avid beer enthusiasts. Denver offers a wide array of microbreweries, beer cafes, and brew pubs throughout the city. Known for their craft breweries (235 to be exact), the expansion of new breweries continue to grow exponentially. Denver’s most well known breweries include  Rock Bottom Brewery, Breckenridge Brewery, Great Divide, Falling Rock, Bluemoon, Freshcraft, Denver Beer Company and more. This city won’t disappoint you!

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